L'oreal Paris Excellence Creme. 4A dark ash brown. Cooler. Superior gray coverage. New Pro-keratine. Triple protection color creme. 100% long-lasting gray coverage rich, radiant, revitalized hair. Non-drip creme. Level 3 permanent. 1 application. Applying excellence, made totally easy... Exclusive excellence color comb. Your choice of application tools to deposit color precisely and quickly. Applicator tip. Mess-free experience: Color so creamy rich, it completely wraps every strand. Won't drip a drop. What's inside: Protective pre-color serum, protective permanent color creme, protective developer creme, protective conditioning treatment, excellence color comb, salon gloves, step-by-step guide. Questions Call 1-800-631-7358 Mon-Fri, 9:00AM to 7:00PM ET from anywhere in the continental U.S. or visit our website at: www.lorealparis.com. The only haircolor with a Pro-Keratine complex, to help revitalize hair's youthful appearance. Excellence triple protection system reinforces the internal structure of hair and helps protect from damage for rich, radiant color. Nothing protects better, nothing covers gray better*. Before: Protective pre-color serum. Helps protect fragile areas of the hair, particularly dry ends, and helps prevent damage. During: Protective Pro-Keratine color creme. Beautifully colors hair with 100% long lasting gray coverage. After: Protective conditioning treatment. Deeply conditions and helps protect your hair after and in-between coloring. Result: Hair rediscovers its youthful look. Giving you rich, radiant color. Not a single gray in sight. *Compared to each leading competitor's top selling brand.