New. 10x more moisturizers (vs. regular soap for smoother skin). Olay Sensitive Beauty Bar is specially formulated with gentle lather, unscented moisturizers, and no dyes. While regular soap can leave your skin dry, Olay Sensitive bar delivers Olay deep moisturizers to the skin, and then rinses clean. All that's left is skin that feels clean, comfortable and soft. It's even gentle enough to use on your face. Questions? 1-800-652-9261. www.olay.com.