Handcrafted ale. Since 1980. Purest ingredients. Finest quality. Bottled conditioned. Family owned, operated & argued over. The Pale Ale in your hand sparked the American craft beer revolution. Bold and complex with pine and citrus notes from whole-cone Cascade hops, this Pale Ale was first brewed in 1980, and introduced a generation to the glory of hops. Our Pale Ale is still a classic and Sierra Nevada Brewing Co. is still 100% family owned, operated, and argued over. California redemption value. Please recycle.