At Oral-B we care for your oral health by developing innovative products that are trusted by dental professionals worldwide. Helps freshen breath with regular brushing. Indicator Bristles: Blue Indicator bristles fade halfway so you know when to replace your brush. Dentists recommend changing your brush every 3 months. Clinical research proves that a new toothbrush can remove up to 30% more plaque than one 3 months old (Research with a flat trim toothbrush). Made in USA.