Gum massaging bristles. Clinically proven to reduce plaque which may help to reduce gingivitis. Gentle rubber stimulators massage gums during brushing. Concentrated center bristles help clean and remove plaque from every tooth. Densely packed cleaning tip reaches behind front teeth and around back teeth where plaque and tarter build up. Soft bristles are gentle on teeth and gums. Ergonomic rubber hand grip is specially designed for better comfort and control while brushing. Reach toothbrush with its unique angled neck and tapered head is specially designed to clean the hard-to-reach places in your mouth. Made in Germany.