New look. Pro-Retinol. 5 Signs: Fights the 5 Signs of Aging: wrinkles; loss of firmness; sagging; roughness; dryness. ADS: Active Defense System. Why Use It? With time, signs of age start to appear: loss of firmness, wrinkles - take action! Results: Action 1: Anti-Wrinkle + Firming: This formula combines Pro-Retinol and Par-Elastyl, two anti-wrinkle and anti-sagging ingredients to provide anti-aging action. Fights the appearance of sagging on face and neck. Visibly reduces the appearance of wrinkles. Skin feels firmer. Action 2: Hydration + Comfort: ADS Active Defense System, with peppermint leaf extract, soothes skin and helps minimize razor burn. Result: Smoother and more comfortable skin. Product Feel: Hydrated skin for 24 hours. Skin feel smoother, more supple. Non-greasy, non-sticky, quickly absorbed. Vita Lift reduces the appearance of wrinkles. Custom technology for every man's skin. ADS Active Defense System, with peppermint leaf extract, soothes skin and helps minimize razor burn. Dermatologist tested for safety. Questions, Comments or for Personalized Skincare Advice: 1-800-322-2036. Made in USA.