Since 1934. Versatile, white fluffy rice with unlimited possibilities. Rice is naturally gluten free. Per 1/4 Cup Serving: 170 calories; 0 g sat fat (0% DV); 0 mg sodium (0% DV); 0 g sugars; 10% iron (DV); 15% thiamin (DV); 10% niacin (DV). Grown in the subtropical climate of the southern US, Hinode reflects the best of American agriculture. Hinode (Hee-no-day; meaning rising sun) brings authentic texture and taste to your kitchen. Farming goodness into every grain since 1934. For inspiration: www.hinoderice.com. Toll Free Customer Service: 855-544-6633. BPA free plastic, not currently recycled. Grown in USA. Rice grown in the USA. Product of USA.