Nothing protects better (Compared to each leading competitor's top selling brand). Ceramide + pro-keratine + collagen. 100% long-lasting gray coverage. Ultra-lightening, brass-controlling. Level 3. High-lift. Natural. Our richest color comes from our ultimate care. Only Excellence has a triple protection system to reinforce the internal structure of the hair and help protect from damage. Your color is radiant, grays are 100% covered, and your hair's youthful appearance is revitalized. Nothing protects better, nothing covers gray better. Triple Protection System: Before: Pre-Color Serum with Ceramide: Helps protect fragile areas of the hair, particularly dry ends. Your hair is prepared to be colored evenly. During: Pro-Keratine Color Creme: Non-drip creme wraps every strand with Pro-Keratine Complex and colors beautifully. Nothing covers gray better (Compared to each leading competitor's top selling brand). After: Conditioning Treatment with Collagen: Replenishes and deeply conditions, helping to protect your hair after and in-between coloring. The Result: Rich, radiant, perfectly even color. Long-lasting 100% gray coverage. Even fragile hair is perfectly protected for weeks. Easy application. Your choice of application tools to deposit color precisely and quickly. Applicator tip, exclusive Excellence color comb. Mess-free Experience: Color so creamy rich, it completely wraps every strand. Won't drip a drop. What's Inside: Pre-Color serum, permanent color creme, developer creme, conditioning treatment, excellence color comb, salon gloves, step-by-step guide. Not recommended for: Predominantly gray hair; natural hair that is darker than light brown. Visit our website at: www.lorealparisusa.com. Made in Mexico.