Soften skin. Hypoallergenic. Loved for generations. Original Baby Lotion is a rich, creamy lotion that has the original scent moms have loved for generations. This quick absorbing formula, enriched with vitamins A and E, leaves your baby's skin soft and kissably smooth. Both you and your baby will be happy knowing Baby Magic is paraben-free and dermatologist tested. Visit www.babymagicusa.com for more information. Questions? Call 1-866-989-2967, M-F. Dermatologist tested. Doctor recommended. Recyclable. Made in the USA.