Micro moisture. Patent filed technology. Fresh Awake body and face wash, developed specifically for men's skin. Micro moisture activates on skin, clinically proven to fight skin dryness better than any regular men's body wash. Easy to rinse. Dermatologist recommended. A jolt of morning freshness to jumpstart your day. With energizing scent. Please recycle. Did you know by reducing your shower by 2 minutes you can save an average of 40 gallons of water/week. Made in USA.