Tide Free & Gentle Ultra Concentrated Detergent. 30 loads*. Free of dyes & perfumes. Dermatologist tested. Great cleaning that's gentle to your skin. Dermatologist tested. Specially designed for sensitive skin. Made without dyes and perfumes. Rinses clean. For more information, visit www.tide.com. Concentrated vs. previous non-concentrated formula. The makers of Tide do not manufacture any private label detergents. *This package contains 30 loads (as measured to line 1 on scoop). The precise number of loads from each package will vary slightly with the method of scooping and settling during shipment. 2011 P&G. The seal of cotton is a registered service mark/trademark of Cotton Incorporated. Questions 1-800-879-8433. Paperboard made from 100% recycled paper (minimum 35% post-consumer). Safe for septic tanks. Contains no phosphate. Visit us at www.tide.com. Cotton.