Sensitive skin experts. 2 vital vitamins; 2 skin loving nutrients; 0 no perfume, no dyes. Vitamin goodness for naturally healthy looking skin. 12 hr moisturization. Our Hydrating Light Moisturizer, a perfect blend of beneficial ingredients and vitamin goodness, leaves your skin hydrated and nourished all day long. Perfect especially for sensitive skin. Simple Goodness: 2 Vital Vitamins: Pro-vitamin B5 helps restore, soften and smooth; Vitamin E moisturizer helps improve skin condition. 2 Skin Loving Nutrients: Glycerin hydrates and nourishes; Borage seed oil helps moisturize. 0 No Perfume, No Dyes: No harsh irritants that can upset your skin. Our philosophy is simple. Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only ingredients that meet Simple's purity standard. Simple says - trust the natural goodness in all of our product especially for sensitive skin. Simple says - natural beauty comes from goodness. We believe in goodness. Dermatologist tested. Noncomedogenic. Hypoallergenic. Simple skincare contains no animal derived ingredients. Made in USA.