78 loads (This package contains approximately 78 loads as measured to just below bar 3 on the cap). 3x the cleaning power (Based on stain removal of 1 dose of Era liquid vs 3 doses of the leading liquid value brand base variant in a standard top loader washing machine). For both HE. Sale for use in all machines. Top loader and front loader. Safe for septic tanks. Contains no phosphate. www.eraactive.com. Questions? 1-800-388-4Era (4372). www.eraactive.com. Bottle made from 25% or more post-consumer recycled plastic.