Heat & serve! The sweetheart of the yam. Questions or comments: 1-800-277-2012 (please reference code from container lid). www.Yamright.com. Bruce's Baked Sweet Potatoes offer unmatched quality that's just like homemade, only Bruce's are ready to heat and eat right out of the can. The light, all-natural flavorings allow you to serve as is, or add your favorite spices and flavors.