Help support Operation Smile. See back for details. Guaranteed fresh until printed date. Smile with Lay's brand. Get a smile. Give a smile. Every Lay's Smile Bag purchased helps us reach our goal of a $1 million donation to Operation Smile - an organization that changes lives one smile at a time. Now that is something to smile about - and sharing a smile is as easy as 1-2-3. 1. Smile: Hold the Lay's Smile Bag up to your face, smile-side out. 2. Snap: Take a selfie. Looking good! 3. Share: Share your photo with your friends using (hashtag)SmileWithLays. So put on a smile, America - literally. Spread more smiles and learn more at Lays.com. Questions or comments? 1-800-352-4477. Guaranteed fresh until printed date or this snack’s on us. Mon-Fri 9:00AM to 4:30PM CT/Email or chat at Fritolay.com.