One year after its introduction, Michelob ULTRA became the fastest-growing new brand in the industry and was a phenomenal hit among adult fitness enthusiasts, adult consumers living an active lifestyle, and those looking for a great-tasting beer with lower carbohydrates and fewer calories. High End – American-style, low-carbohydrate light lager Subtle fruit and citrus aromas complement this light-bodied beer’s smooth and refreshing taste.