25 loads. 4 pumps = 1 load. Astoundingly concentrated. Powdered by plant-based Smartclean Technology. HE + standard compatible. Just a few tiny squirts and our ultra concentrated patent-pending Smartclean Technology delivers big cleaning power. Targets dirt and stains for beautifully clean clothes. Biodegradable. 95% plant-based formula. 70% less detergent, water + plastic per load than conventional 2X detergent. Hypo-allergenic. Smells like heaven. For HE + standard machines. We believe in baring all. Made by and for people against dirty. Never tested on animals.