Good food. Smashed flat. How else can we make it fit in your toaster? The original pop-up pastry. In 1964, we set out to create a pastry that delivers fresh-from-the-oven taste-no oven required. The result? our original Toast'em pop-ups with flavorful fillings and a tender crust, proudly made in the USA. Enjoy 'em toasty or straight from the pack! Toast'em pop-ups. America's original pop-up pastry. Quality bakers since 1923.