Preserves blonde tones for vibrant colour. John Frieda: London; Paris; New York. Keep colour salon-fresh. Sheer Blonde Everlasting Blonde Colour Preserving Shampoo, with safflower oil and bergamot extract, helps maintain fresh blonde colour and tone. Keep your colour looking vibrant like it does after colouring. Non-colour depositing. For further information, visit www.johnfrieda.com or call 1-800-521-3189 (USA), 1800-468-318 (AU). Made in USA.