Cheek & tongue cleaner. Reduces 151% more bacteria (Bacteria that cause bad breath vs brushing teeth alone with an ordinary flat-trim toothbrush). Whole mouth clean. For a healthier whole mouth clean! (vs brushing teeth alone with an ordinary flat-trim toothbrush). Cleaning bristles and polishing cups helps remove more plaque and stains than an ordinary flat-trim toothbrush. Cleans: teeth; cheeks; tongue; gums. Dentist & hygienists recommend replacing your toothbrush every 3 months. Save water www.colgate.com/savewater. www.colgate360.com. Made in Switzerland.