Misc: Better whitening (vs. original Colgate Total Whitening). Advanced stain removal (vs. original Colgate Total Whitening) for a beautiful smile. Cavities. Plaque. Gingivitis. Enamel. Tarter. Breath. Whitens. Questions or comments? Call toll-free 1-800-468-6502. www.colgatetotal.com. Whitens teeth with an advanced whitening ingredient that gently removes surface stains. Helps prevent new surface stains. Colgate Total is uniquely formulated to: help prevent cavities; help prevent gingivitis; help prevent plaque buildup. And also: fight tartar buildup; fight bad breath. Save water. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Made in USA.