Cheetos® Brand Puffs. Made with real cheese! Cheese flavored snacks. Chester Cheetah®. Guaranteed fresh until printed date or this snack's on us. What's a serving With Cheetos® brand Puffs snacks, eat 13 - that's just the right amount for fun to the max! www.cheetos.com. Frito Lay® Visit our website @ fritolay.com. Questions or comments 1-800-352-4477 weekdays 9:00am to 4:30pm central time. 2006 Frito-Lay North America, Inc.